I love learning and I have a habit of purchasing multiple books at once (2-5 at a time) to keep my mind occupied. I’ve read through about 10 times more Business books this year (so far) than I did in the entire year of 2009. But as usual, I have a favorite of the bunch.
Being a Michael Porter fan since about 1999, I saw this book “Competitive Intelligence Advantage” and purchased it immediately… although it wasn’t written by him, I figured it would fill in some more updated information gaps I may have on the subject. I actually purchased this book back in February and I planned on writing about this in March… as a matter of fact, this was a Draft from March, but I really haven’t had much time to finish it up.
The book isn’t for everyone, but if you have a lot of experience in Business, this book will be very beneficial. If you’re an experienced Affiliate Marketer, I still believe this book will help your Business quite a bit. In Affiliate Marketing we’re taught to collect a lot of data and focus on stats. While I believe you HAVE TO do this to get a good understanding in a lot of aspects of this Business, I believe some people spend entirely too much time on numbers.
What Competitive Intelligence does for you is to help you get past the “stats” aspect of Business and explain what real Competitive Intelligence is. Let’s face it, most people actually believe that CI is simply grabbing a bunch of information of what the company has done in the past. Wrong! Keyword: Past. There’s nothing intelligent about that…
What I won’t do is explain everything about the book right here in this post. That’s not fair to the Author, who has been extremely helpful and responsive, and I won’t even use an Affiliate Link for it. I think it’s a great book for anyone serious about Business. So, without blabbering on too much, here’s the link.
Competitive Intelligence Advantage by Seena Sharp (not an affiliate link)