Yesterday I spoke of a book titled “The Copywriters Handbook” that I have been reading lately. It may sound odd that an Affiliate Marketer is learning the art of copywriting… after all, isn’t that a skill that should be left to those guys who send those long sells letters in the mail?

No…

Copywriting is selling through written words. It’s like translating your spoken words through text.

You should be learning this skill, or sharpening this skill, for the simple fact that everything you do as an Affiliate is Selling or Pre-selling. From PPC to Review pages, we’re always trying to sell.

Of course it always helps to believe in the product and know the product as much as possible…

From the structure of your sales pages – to the words you use in your ads – will be what makes or breaks your career, in my opinion.

And that’s the beauty of this business… you don’t have to be a natural sales person. You don’t even have to like sales. You can easily dominate certain Niche markets by understanding the niche, the customers and the products — and then understanding what it takes for those people to buy.

Without knowing how to structure, write and choose your words – you’re just another “affiliate” who’s trying to push another product…

So, get to know your niche, the customers and the products as well as you can – and then learn as much as you can about Copywriting. You won’t be sorry.

I highly recommend The Copywriters Handbook (Robert Bly) and The Ultimate Sales Letter (Dan Kennedy).