Psychology and Sales are like Peanut Butter and Jelly… they just go together. Without knowing how a person thinks or reacts – you’re going to fail trying to Sell or Market a product or service to anybody.

In the Auto Sales world – you learn and you learn some more… you deal with so many different walks of life that you have nothing BUT learning. You’ll never deal with the same type of person again, that’s a guarantee. You’ll have similarities, of course, but you’re never going to deal with the exact same psychological behavior.

In Marketing – it’s the same thing. You need to learn the Psychological Triggers. These triggers are what makes a person “commit” to the purchase. It’s the “killer bait” that they jump on and never let go of… sounds terrible but it’s the cold, hard, facts.

Psychological Triggers online can be anything from Colors to Content. Sales Letters, Advertisements and even Link Bait all have Psychological Triggers.

In a Sales Letter — you have the infamous Bullets… also known to contain “Benefits” or what the buyer “receives”. It’s the whole “WIIFM” (What’s In It For Me) concept that triggers an emotion or two…or more. Marketers are always looking to hit a sensitive spot. How else could you sell? “You need this because…”: You’re fat, Your wife/girlfriend might think your penis is too small, your breath stinks, your breasts are too small, you’re broke, you’re ugly, you’re a loser, etc.

Psychologically we become overwhelmed with our thought process based on insecurities. But, of course, that’s not exactly what Psychological Triggers are based on. It’s simply a small area.

They’re simply “triggers” to make the sale.

Want to be rich? Read WHY you want to be rich… check out my Ferrari and Mansion!

Want to be skinny? Read WHY you want to be skinny… and see the pictures, too!

These are types of triggers.

Of course there’s millions of triggers we can use.

We just need to find the niche, discover the reasons people ENJOY the niche we’re thinking of selling in and figure out the triggers to use to get them to bite… but with enough triggers – we become the best fisherman in the sea.

Old School Copywriters (Dan Kennedy, Gary Halbert, Jay Abraham, etc) were notorious for Psychological Triggers and taught the new school Copywriters (guys like Michel Fortin – who’s amazing!) PLENTY of lessons. With Web 2.0 – we’re seeing the new breed arriving everywhere we look.

Some great examples of Psychological Triggers are Magazines.

Next time you’re at the Super Market – read the headlines… they contain examples by some of the best in the Business!