It’s been a while since I’ve posted anything, and I figure this is a good time to post something new.
Over the past week, I’ve noticed a lot of people claiming that “Black Hat Affiliates” are wrong…
Say what? Are they making sales? How are they “black hat” if they’re making sales? Could it simply be jealousy?
What do you consider WHITE HAT? Article Marketing? ppc? Forum Marketing? Whaaaa?
The truth is — if you’re promoting a product and you make sales: you gave the person what they wanted. They would not have purchased the product if they didn’t buy it, right?
What’s the difference between a sales person at Best Buy and one of those guys who drives around in a van selling electronics out of the back of his Van?
Of how about the Cologne and Perfume chick who walks around the parking lot making sales, compared to the chick who sells perfume inside of Macy’s?
I guess maybe I’m confused here? No?
Black Hat Affiliates sound so “evil” to me… they sound like devious bastards who are just looking to make a quick buck…
They sound so much different than those guys who spend their days writing Articles in order to make a sale, right? Interesting…
I don’t really care how “useful” your article may be… the fact is - you’re trying to lure in visitors to your site to make a sale. This is no different than a “Black Hat” Affiliate who “spams” forums with useless information in order to make a sale…
Now, obviously, Spam is no fun for site owners - but if it’s making sales, something is “OK” about it, in my opinion. They’re not looking for those people who get “upset” about seeing the spam… they’re looking for those people who are INTERESTED in that particular product.
So, let’s think about this…
You, Mr. White Hat, are over there shining your Halo and creating nice ppc campaigns with beautiful template based landing pages and trying to attract the “hungry crowd”, while this Evil son of a b##ch is over there using Yahoo Answers to do the same thing…
Oh, wait… you’ve probably attempted this too, right? More than likely you’ve thought about it, if not tried it. Maybe you just weren’t successful at it and you were told by those Guru’s or do-gooders that it was NOT OK. Maybe it’s just jealousy or misinformation?
I hate spam just as much as the next guy… but, if someone is making sales - they’re obviously finding a few people who DO want that product or service.
As a matter of fact, most non-affiliates consider ALL Affiliate Marketing to be “tasteless” or “trashy”… these are the same people who just don’t understand how much money is being made in this field, or are just jealous that they couldn’t ever accomplish the same thing when they tried.
If there was no such thing as Affiliate Marketing, there would be so many people who would NEVER find products they really needed. Whether it was the guy with an impotence problem, or a company in need of Supplies. Sure, they might have found it eventually, but not as easily.
Search Engines provide us with easy access to a ton of information, but a large percentage of this information was created by Affiliate Marketers who ARE, in fact, trying to make a sale. Many companies and organizations depend on Affiliates to help them make sales.
Do I agree with some “black hat” methods? Of course not… but some tactics that are considered “dangerous” are actually not much different than so called “white hat” methods.
Black Hat Affiliate Marketing is NOT spam… Spammers are the ones who spam… Affiliates are simply trying to create more sales. While some Spammers may be a part of an Affiliate program, they won’t be for long. Spammers do not last long in this business… they don’t make enough money - and when they do - they get shut down quickly.
Black Hat Affiliates last just as long as White Hat Affiliates, but Black Hat Affiliates will figure out more successful routes and easier access to quick cash.
So, in my honest opinion, I truly believe that too many people consider “Black Hat” methods a little “shady” due to what other so called “experts” shove down their throat. But, I’m guessing that EVERY successful Super Affiliate uses practices that any newbie “White Hat” Affiliate would consider “shady”.
Keep your mind open, along with your eyes and ears. There’s no such thing as “White Hat” when it comes to Business. Everyone does something that may be considered “shady” to others. No matter how great of a person you MIGHT be, someone will always question certain choices you make.
Posted by Clint Lenard |
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